The Game Plan
A10 Networks looks at marketing strategies to be depending on quantifiable and data-based analytics to drive decisions relating to customer needs and behaviour, new routes to market, new opportunities and strategies for customer engagement. It is less of an art and more of science as it involves harnessing data-driven insights for decision making. In an era of digital disruption that encompasses all aspects of our daily lives, be it at work or at play, three things are increasingly becoming a critical part of high-tech B2B marketing – content, new media and analytics. Creating, curating and distributing content online to attract the target customer demographic is essential to today’s marketing strategy because the buyer’s journey has evolved. Anyone with a blog and an opinion can garner an online following and could well be an “influencer”. Lastly, one cannot forget the importance of analytics – the ability to harness and interpret real-time data to make constant adjustments to digital strategies that allows a marketing organization to be agile and respond to the latest developments in the market.
Emergence of the Digi-Era
